Summer in Argentina brings not only sunny days but also a combination of extreme heat, humidity, and thermal stress that directly impacts physical and mental health. In this scenario, cryotherapy emerges as one of the most scientifically solid tools to regulate the body, improve sleep, and accelerate recovery during a heatwave. According to data from the UBA's Applied Social Psychology Observatory, nearly 50% of Argentines show symptoms of anxiety and 40% have depressive conditions, which tend to worsen with high temperatures. Founded in 2021 and chosen by athletes like Lisandro Martínez, Enzo Fernández, and Francisco Cerúndolo, the brand seeks to bring this well-being to the average user. "You don't have to be an athlete to recover your body: heat, stress, and daily rhythm also generate wear and tear that cold helps to compensate," explain the company. Pedro Santos Mendiola, the firm's head of marketing, adds: "In summer, cold invites you to slow down, breathe, and restore the body's balance that extreme heat usually alters." Through cryotherapy tubs and recovery boots (cryo boots), the technique allows for a subsequent vasodilation response that increases blood flow, oxygenating muscles and organs, providing a renewed energy sensation essential to face the most demanding time of the year. Sustained heat degrades the quality of rest and the ability to concentrate, generating a wear and tear that the body struggles to compensate. Scientific backing A recent analysis by the University of South Australia, which analyzed more than 3,100 participants, confirmed that immersion in cold water reduces stress for up to 12 hours after the practice, elevating the perception of general well-being. Furthermore, research published in Frontiers in Physiology and ScienceDirect highlights specific benefits for the summer context: Cardiovascular regulation: Controlled exposure to cold can increase heart rate variability by up to 15%, improving stress adaptation. Muscle relief: It reduces the perception of pain by up to 30% and decreases inflammation caused by the heaviness of the heat. Sleep improvement: After a month of regular sessions, a 20% improvement in deep sleep parameters is recorded, which is vital when "tropical nights" prevent rest. Immersion protocols Experts point out that the effects vary depending on the exposure time: Short immersions (less than 10 min): Ideal for relieving body heaviness and immediate heat fatigue. Prolonged exposures (more than 15 min): They promote long-term functional recovery and physical resistance.
