In preparation for the CyberMonday event, it is observed that Argentinians are planning their purchases in advance, with greater dedication to researching and comparing products. This behavior reflects an increasing willingness among consumers to use digital channels and the diversification of brands in their sales strategies.
According to a study conducted with Ipsos, Argentinians prioritize product quality and the option to pay by credit card when buying online. Additionally, there is a greater intention to purchase in categories such as Clothing, Food, Beauty, Home Appliances, and Mobile Phones.
Evangelina Suárez, Commercial Director of the Retail Industry for Google Argentina, highlights that consumers are researching products in the Technology category with up to a month's advance notice, representing an opportunity for retailers to boost their sales.
Data shared by Google shows a steady growth of e-commerce in Argentina, with a 6% increase in new users in the first half of 2024. The Merchant Center platform offers merchants the ability to manage their products online and adapt to consumers' search trends.
In recent days, there has been growth in search terms related to products such as "Air conditioning," "Perfume," "Blender," and "Electric kettle," suggesting a growing interest from consumers in these products. Google encourages retailers to take advantage of these search trends by adapting their online sales strategies to meet market demand.
