CyberMonday 2024 is approaching and promises to be an ideal opportunity for smart shopping in various categories, from technology to fashion. The event will take place from Monday, November 4th to Wednesday, November 6th.
It is recommended that shoppers conduct research at least a month before the event, especially for technological products. Comparing prices using online tools is a smart strategy to ensure getting the best possible discount. In 2024, consumers are prioritizing product quality over simply looking for the cheapest option. It is also important to check payment options, such as interest-free installments.
CyberMonday is an online sales event that brings together a wide variety of retailers and brands offering special discounts on their products. This allows for tailoring offers to the actual needs of consumers. The impact of CyberMonday on Argentine e-commerce has been significant, with an increase in new users in the first half of 2024. For categories like food and beauty, most consumers begin researching one to three weeks prior.
Retailers can take advantage of CyberMonday by using Google Merchant Center to manage how their products appear in searches, optimizing their online presence and adjusting their marketing strategies according to search trends. Overall, this event presents a great opportunity for Argentine shoppers, as they are increasingly willing to shop online.
