President Javier Milei managed to reverse the downward trend in his social media image during October after eight consecutive months of negativity. Boosted by his electoral victory and the strong backing he received from the United States, the head of state reached a 55% positivity rate in his digital image. He achieved this positive figure following eight straight months of decline, a trend that began in January after his speech in Davos and deepened in February following the scandal with the crypto $LIBRA. According to a report by the Ad Hoc consulting firm, the support of President Donald Trump influenced his positivity on social networks, and '1 in 8 posts mentioning Milei were in a language other than Spanish.' What happened with Peronism? The survey also indicated that after the October 26 elections, the governor of Buenos Aires, Axel Kicillof, 'reached 66% negativity with the agenda of topics defined by the opposition.' There was no dispute over the agenda, neither their own nor the opposition's.' Meanwhile, it was analyzed that 'the 2 million mentions of the main candidates for 'Fuerza Patria' were not enough to overcome the mentions of libertarian candidates in key districts such as CABA, Córdoba, Mendoza, and Entre Ríos.' 'Libertarian communities regained control this month.'
Milei Reverses Social Media Decline as Peronism Loses Digital Ground
Argentine President Javier Milei reversed his negative social media trend, reaching 55% positivity. Meanwhile, opponents, particularly Peronists, failed to counter him in the digital space, losing control of the agenda.