Investment in bricks has returned as a long-term fixed-income financial option in Argentina. Low inflation, deregulation of rents, the return of mortgage credit, and currency laundering have changed the rules of the game. The arrival of new players is improving financial education and allowing for greater diversification of portfolios.
A new generation of investors, made up of centennials and millennials, is challenging traditional norms and establishing new trends in the world of finance. These young people seek returns that allow them to finance their lifestyles and access cutting-edge technologies and the versatility to adapt to rapid changes in consumption habits. They demand proposals with secure backing and accessible amounts.
In this context, the Real Estate industry seeks to offer a safe investment alternative to these new investors. The goal is to generate passive returns through investments in various properties, often without the need to be directly involved with the bricks. It is possible to invest in multiple properties at the same time, as if it were a fund, with accessible amounts.
The Mercado Pago model serves as a reference in the new dynamics of Real Estate, aiming to provide more accessible and convenient solutions. The youth, more educated in finance and aware of the importance of planning their financial future, are seeking tools to ensure their economic stability in the medium and long term. They intend to make their surpluses work for them to buy a car, travel, or invest in their education.
This young audience is reconfiguring the concept of ownership and the relationship with bricks. They are paving the way for a more technological and accessible real estate sector, challenging established paradigms. They aspire to a more solid financial future in a challenging context, moving away from the traditional habit of keeping dollars under the mattress.
