Buenos Aires, April 10 (NA) – Producers and specialists participated in Jujuy in the “From the Vine to the Experience” event, working with marketing and management tools to transform vineyards and wineries into top-tier tourist destinations and position the province on the national wine map.
The event brought together industry leaders and technical teams to provide wineries with commercial tools that allow converting wine production into a sustainable economic and tourism engine.
According to the Argentine News Agency (NA), the objective is for producers not only to focus on the quality of the wine but also to seek to professionalize customer service and design circuits that allow tourists to tour the high-altitude vineyards, learn about the production processes, and taste the unique flavors of the region in well-maintained environments.
