In Argentina, Japanese and Korean cuisine is growing in popularity for Christmas and New Year. Instead of the traditional pan dulce and vitel toné, more and more families are opting for ready-to-go combo sets, Korean snacks, and ramen dishes. This trend, fueled by the influence of K-pop, anime, and dramas, combines practicality, aesthetics, and a cultural component. Experts note that the interest in Asian cuisine has become more mainstream, no longer limited to foodies or the Nikkei and Korean communities. Special "oriental boxes" have appeared in stores, becoming a popular gift among young people. This fashionable alternative to traditional desserts reflects the globalization of holidays and the formation of a new cultural identity among Argentina's younger generation.
