Tiendanube, the leading e-commerce platform in Latin America, shares the results of CyberMonday 2025, demonstrating the resilience of online commerce amidst economic uncertainty. Total revenue reached ARS 44.434 billion, a 25% increase compared to 2024, with a 6% rise in total sales. The average ticket grew by 16.5% to ARS 99,295. During the event, 1.6 million products were sold, averaging 362 items per minute.
Key sales data revealed that 70% of all transactions included some form of discount, and half of all sales featured free nationwide shipping. 42% of payments were processed through Tiendanube's proprietary payment system, Pago Nube. Geographically, 47% of purchases were concentrated in the Buenos Aires Metropolitan Area (CABA and GBA), followed by the provinces of Buenos Aires, Córdoba, and Santa Fe.
The most popular product categories were Clothing (48.5% of sales), Home & Decor (11.2%), and Health & Beauty (13.8%). Electronics (average ticket ARS 151,837) and Home & Decor (average ticket ARS 148,534) led in terms of average spending per order.
Franco Radavero, General Manager of Tiendanube in Argentina, highlighted that the Home & Decor category consistently ranks in the top three best-sellers, showing a sustained growth of 5 percentage points per event. He emphasized that despite a cautious consumer market, e-commerce proved to be a strong sales channel, maintaining the record demand from the previous year with slight growth in transactions.
