Today, e-commerce is not an alternative but the preferred channel for millions of Argentinians,” stated the executive. “Additionally, there is growing interest in billing in foreign currency and in operations related to the crypto ecosystem, in line with the Tax Transparency Law, which seeks a more formal and traceable environment for digital commerce,” she added. The CACE's MID TERM 2025 Study had already anticipated a 79% year-on-year growth in Argentine e-commerce, and Facturante's figures reinforce this trend. “In a context of volatility, the consumer seeks certainty: duration, savings, and delivery times. Very cheap, one could combine several. Tiendamía came out with 60% discounts, US$ 20 and 20% if paid with Modo, or the same percentage of cashback if made through Mastercard Prex. The marketplace reported that at the start of the day, its sales below the general average were: Lego Classic Caja de Bloques Creativos at AR$ 32,740, Adidas Entrada 22 Track Jacket at AR$ 36,821, and Stanley Classic Legendary Bottle at AR$ 25,197. Among home appliances with the biggest discounts, front and top-load washing machines, refrigerators, dishwashers, microwaves, stoves, and hoods stand out, along with promotions and benefits ideal for renovating the home with smart technology. In this edition, for example, Whirlpool offers up to 40% off and up to 18 interest-free installments on selected kitchen and laundry appliances, along with special bank promotions and multiple payment methods available.
Retail and Consumer Electronics A report by Facturante confirms that the most active businesses belong to retail and consumer electronics, with strategies that prioritize the digital experience and immediacy of response. Furthermore, 1 in 5 transactions corresponded to gift or seasonal products, indicating an 18% growth in early holiday purchases, marking the start of Christmas planning. “The Argentine consumer arrives more rationally, but no less decisively. They seek financing, compare, and choose options that give them security in fulfillment and product quality,” explained Lorena Comino, CEO and co-founder of Facturante. The most outstanding categories in billing volume are Electronics, Home and White Line, followed by Beauty, Personal Care, and Sports. Peak hours were concentrated between 10:00 and 11:30, when the largest number of receipts were issued. “The level of transactions reflects how the digitalization of the economy has already consolidated new purchasing habits. Brands that manage to communicate trust and value are the ones that best capitalize on the moment,” highlighted Mariela Mociulsky, CEO of Trendsity.
In the first morning of CyberMonday 2025, billing grew by 62%, the average ticket reached around $120,000, transactions from cell phones represented 76% of the total, and financing plans in 6 interest-free installments boosted consumption, with a marked growth in early Christmas sales. The average recorded in this initial report would allow for purchasing small home appliances (air fryers, kettles, coffee makers) or modest audio devices, accessories, etc., which would be a good option for renewing such an appliance at home. One should consider taxes, shipping, interest-free installments, etc., to subtract from the final price so that it is effectively below the $120,000 reference. For this, filters on the official CyberMonday 2025 (Argentina) website for “Electro and Tecno”, “Clothing and Footwear”, “Health and Beauty” can be used to verify opportunities in those areas. The recommendation is to check in advance that the offer is real (previous price, discounts, stock) because in large events there are sometimes special conditions. Banks have joined this internet commercial move with offers of 18 interest-free installments in affiliated virtual stores, such as the Cabal and Modo card from Credicoop with Coope Hogar, Simmons, PSA, Coto. Naranja X card promoted 12 interest-free installments on home, deco, mattress stores, and travel, and up to 9 interest-free installments on sports apparel. To plan vacations, it will apply 18 interest-free installments on all national packages, hotels, and activities in Argentina; 14 interest-free installments on packages with Aerolíneas Argentinas, JetSmart, and Flybondi; for international destinations, flash promotions until stock runs out: 20% OFF on flights to Florianópolis (top $150,000) with the coupon CYBERBRASILNX, and 20% OFF on flights to Santiago de Chile (top $100,000) with the coupon CYBERCHILENX.
Credit cards remain the most used payment method, although digital wallets grew by 9% compared to 2024, according to the Facturante survey. Regarding financing, 7 out of 10 operations were made in 6 installments or less, driven by bank promotions that dominated the day.
Offer below average A quick sweep of online offers made through ChatGPT allowed for the compilation of the following within the consulted value range: • Air Fryer Atma 6L FR246ABP: ~ $89,999 ARS, plus margin for installments/shipping. • Digital Air Fryer Atma 7.5L FR180ABP: ~ $89,999 ARS. • Air Fryer Foxbox AERIS 6000 6L: ~ $99,999 ARS. • Electric Kettle Novohome NH-EKV025 1.7L: ~$47,499 ARS, ideal for something basic. • Portable Speaker Stromberg Twin 2 10W Bluetooth: ~$89,910 ARS. • Portable audio within reach. Mini Magnetic Portable Speaker G200 Bluetooth: ~$12,249 ARS.
