At VTEX, we work to make this transition possible, accompanying companies every step of the way, from strategy to execution. Because smart commerce is not the one with the most technology, but the one that knows how to use it to grow. VTEX makes it possible with features like multi-vendor shopping carts, real-time delivery promises, and behavior-based recommendations, all powered by AI.
An e-commerce guru explains why networks and AI today pose 'a huge challenge for companies'. The lack of physical space challenges digital entrepreneurs: what are coworkings for e-commerce. Hyper-personalization is no longer a differentiator: it's an expectation. VTEX Vision 2025 is much more than a tech update: it's a declaration of principles on how companies should operate in an increasingly complex, competitive, and digitized environment.
Artificial Intelligence, from failure to success: how to turn the unexpected into a strategic advantage. Survey: what is the vision of Argentine companies on AI today. AI is no longer a promise. To do this, they need platforms that integrate all touchpoints, from inventory to after-sales service, into a unified omnichannel experience. The question that arises is how companies are going to incorporate that talent, how they are going to train their teams, and how they are going to adapt their structures to make the most of these tools.
B2B commerce is undergoing a silent revolution. For years, e-commerce was seen as an alternative. And those who understand this in time will be better positioned to lead the future of digital commerce. Corporate marketplaces, for example, are redefining the rules of the game, allowing brands to expand their catalog without taking on the risks of traditional expansion.
From demand forecasting to personalization, from process automation to intelligent inventory management, AI agents are redesigning the way companies interact with customers, make decisions, and scale their operations. In VTEX Vision 2025, this transformation crystallizes into three key agents: one for customer service, capable of resolving over 92% of tickets without human intervention; another for site development, enabling no-code updates through natural language; and a third focused on demand forecasting and inventory management.
VTEX Vision 2025 addresses this challenge with tools designed to manage customer-specific catalogs, prices, and payment terms, automate purchasing policies, and facilitate native integrations with procurement systems. The key is to turn complexity into a competitive advantage. And that is only achieved with quality data, well-organized and correctly interpreted by intelligent systems.
In this context, the role of teams also changes. And within that ecosystem, B2B commerce and artificial intelligence (AI) are ceasing to be trends and becoming structural pillars of business growth. At VTEX, this conviction is materialized in VTEX Vision 2025, a semi-annual product showcase that not only presents innovations but also defines the direction of connected commerce. Platforms like VTEX offer ready-to-use solutions that allow launching marketplaces in record time, with features like cashback, loyalty programs, and product personalization that add value and strengthen the customer relationship.
Cases like Colgate Pro in Brazil, which achieved a 496% increase in average monthly sales value thanks to a customized B2B marketplace for dentists, show that this transformation is not theoretical: it's concrete, measurable, and replicable. AI and B2B are not just trends. Today, they are the heart of the digital economy. It's a reality that transforms the behind-the-scenes of the business. In an environment where every customer expects a unique experience, the ability to offer content, products, and services tailored to their preferences is what defines success. Companies that manage to do this will not only survive: they will lead. It's no longer just about implementing technology, but about forming hybrid profiles that understand both the business and how AI works. These agents not only optimize resources but also enable a new way of operating: more agile, more precise, and more customer-centric. But if AI is the engine, B2B commerce is the fertile ground where that technology unleashes its full potential. Unlike B2C, B2B requires customized solutions, complex processes, and a robust architecture that allows scaling without losing efficiency. They are the new standard.
