Argentinian free-to-air television is currently facing a complicated situation, as evidenced by the low audience ratings recorded recently. On Tuesday, March 4, the combination of Net TV, Public Television, and Bravo TV averaged a daily rating of 0.7 points. Although it seemed difficult to surpass this negative mark, the situation rapidly worsened the following day.
On Wednesday, the situation worsened even further: the two channels belonging to Grupo Perfil and the state channel only reached an average daily rating of 0.6 points, according to measurements from Kantar Ibope Media. This decline in audience has raised concerns in the Argentinian television industry and has led to reflection on the quality and proposal of the content offered by these channels.
Amidst this scenario, it is worth recalling a popular saying that becomes particularly relevant in this context: 'How good we were when we thought we were bad.' These words summarize the surprise and disappointment of many viewers and media professionals, who observe with concern the sharp decline in television audiences in Argentina.
