Economy Country February 03, 2025

Decline in Telefe Audiences in Argentina

The latest figures from Kantar Ibope Media reveal declines in the audiences of programs on Telefe. Escape Perfecto and Iván de Pineda's show did not achieve the expected results, raising concerns among the channel's authorities.


Decline in Telefe Audiences in Argentina

Last Saturday, according to Kantar Ibope Media's report, both 'Put Francella On' and 'Perfect Escape' remained around 4 rating points. It seems that neither Guillermo Francella nor his replacement can improve the program's performance.

Meanwhile, Telefe continues to apply the strategy of splitting cycles to achieve better results. Iván de Pineda's cycle, for example, had a special broadcast and the numbers were not as expected by the channel's management. 'Perfect Escape' recorded only 3.2 points during its first part and 4.3 in the second.

In the words of television specialists, 'The numbers are not what was expected' for the channel of the balls. This situation poses a challenge for the channel's programming and the search for content that can capture the audience's attention and improve the audience ratings.