The two concerts that Shakira will perform in the city of Córdoba will have an unprecedented economic impact on the province, drawing the attention of the financial world. The specialized financial outlet Finanzas Argy highlighted the 'Shakira effect' in Córdoba by reviewing the economic benefits that the Colombian singer's fan appeal will bring to the provincial treasury. More than 120,000 tourists are expected. Economic impact: $55 million, the largest in the province's history. It surpasses previous concerts by Metallica, Red Hot Chili Peppers, Paul McCartney, Luis Miguel, and Ricky Martin. Hotel occupancy in the capital: 100%. Shakira will perform on December 14 and 15 starting at 9:00 PM at the Mario Alberto Kempes stadium in Córdoba, as part of the 'Las Mujeres Ya No Lloran' World Tour, after 14 years without singing in this Mediterranean province. The president of the Córdoba Tourism Agency, Darío Capitani, announced that the show, produced by Fénix Entertainment, 'will have the greatest economic impact in the history of Córdoba'. The official confirmed that hotel occupancy in Córdoba Capital has already reached 100%, with strong demand extending to nearby areas such as Sierras Chicas, Villa Carlos Paz, and Alta Gracia. Official estimates calculate that around 120,000 people, including concert attendees and their companions, will visit the province specifically for the concerts. The organizers, even before the second date was added, estimated that the economic impact of the mobilization would be around 55 million dollars, according to Agencia Noticias Argentinas. Capitani stated that the attendance and economic effect 'will be greater than those of previous international concerts such as Metallica, Red Hot Chili Peppers, Paul McCartney, Luis Miguel or Ricky Martin'. These exceptional figures are added to a successful long weekend at the end of the year. Capitani described the season as 'positive', highlighting that more than 180,000 tourists traveled through Córdoba, generating an economic impact close to 22 billion pesos.
