Economy Events Country 2026-01-25T16:40:04+00:00

Changing Habits on Route 2: Tourists Value Quality and Rest

Summer on Argentina's Route 2 has shown new trends: tourists are taking more frequent but shorter trips and valuing quality coffee and comfortable stops. Specialists note an increase in demand for specialty coffee and the creation of 'oases' for rest stops along the road.


Changing Habits on Route 2: Tourists Value Quality and Rest

Vacation times are now shorter; people work differently on weekends and Mondays, explained Lockey, who observes from his strategic post how Route 2 serves as a thermometer for the season. According to what Noticias Argentinas agency could find out, the current dynamic shows that tourists no longer just seek a quick and traditional stop, but are beginning to value spaces for greater relaxation. «What sets us apart is traceability: we know where the grain comes from, who harvested it, and who roasted it,» Lockey asserts. Lockey details that, unlike roasted coffee — which is roasted with sugar to hide grain imperfections — specialty coffee requires a manual and careful harvest on mountain slopes, which justifies a higher cost and a verifiably superior quality in each cup. Finally, the offering for tourists this summer ranges from classic cortados or flat whites to more daring options to beat the heat, such as coffee with tonic and orange or the "affogato" with ice cream. Facing the high temperatures on the road, Lockey recommends avoiding boiling coffee and opting for a short espresso or balanced drinks that allow you to appreciate the fruity profiles of the grain without affecting driving. In this sense, Lockey's proposal seeks to break the inertia of travel with a natural setting of tables under trees and the possibility to stop with pets, turning the rest stop on the road into a necessary "oasis" before getting back behind the wheel. Traffic on Route 2 towards the Atlantic coast. «Our intention is for the stop to be safe and pleasant,» he concluded, emphasizing the importance of drivers using these spaces to really rest and avoid distractions while driving.