In Argentina, within the competitive SUV segment, the Ford Territory found a clear place, especially among families and urban users. This American brand, produced in China, became one of the fastest-growing models in 2025, achieving a record number of registrations and solidifying its market position. According to data from the Argentine Association of Car Dealers (ACARA), the Ford Territory registered 14,063 units, representing a 138.4% year-on-year growth, one of the most significant jumps within the Argentine SUV segment. The model's success is explained by a precise combination: a modern design, a good level of equipment, a focus on urban use, and a competitive pricing strategy within one of the market's most disputed segments. Despite competing against models produced in the region, this SUV is manufactured in China. Far from being a disadvantage, that origin allowed for a product with high technology, good perceived quality, and more controlled costs, which is key to sustaining competitive prices in a market sensitive to list prices. The arrival of the hybrid variant boosted the Ford Territory range in Argentina. Part of this growth is explained by the general market context. Without being an electric or plug-in vehicle, it serves as an entry point to electrification for a mass-market brand. In 2024, the Territory had closed the year with around 5,900 registered units. The addition of a hybrid variant reinforced the model's technological profile and broadened its appeal at a time when efficiency and fuel consumption are increasingly weighing on purchasing decisions. Another determining factor was the expansion of the range.
