Economy Events Country 2025-12-08T22:47:00+00:00

Tourism in Argentina: Growth in Tourists and Spending in 2025

In 2025, eight long weekends attracted over 13 million tourists to Argentina, generating an economic turnover of nearly 3 trillion pesos. Despite a shorter average stay, overall spending increased, highlighting a stimulating effect on regional economies.


Tourism in Argentina: Growth in Tourists and Spending in 2025

Since the start of 2025, there have been eight long weekends, during which 13,342,750 tourists traveled across the country, representing an economic movement estimated at 2,971,578 million pesos (equivalent to US$2.030 billion). 'The impact of these holidays was significant not only for the number of people mobilized, but also for their stimulating effect on regional economies, with benefits for thousands of Small and Medium-sized Enterprises (SMEs) linked to tourist activity,' explained the entity that groups more than 400,000 SMEs. Buenos Aires, December 8 (NA)-- The last long weekend of 2025, granted for the Day of the Immaculate Conception, brought an increase in the number of tourists traveling the country and total spending of $249.370 million, while the average stay decreased. This is indicated in the report by the Argentine Confederation of Medium-sized Enterprises (CAME), which was accessed by the Argentine News Agency. On the same date in 2024, there was no holiday. Less stay, more spending With 1,377,810 tourists, the average stay decreased compared to 2023: it went from 2.6 days to two nights. This occurs as a consequence of the lower purchasing power of families, who prefer 'shorter, closer getaways with a low budget,' as detailed by CAME. Despite this, the average spending increased by 8.8% in real terms, reaching $90,495 per tourist. 'This increase reflects a greater consumption effort by travelers, who concentrated their spending on essential services and high-perceived-value experiences.' Counting all travelers, $249.370 million were disbursed throughout the weekend, implying a real decrease of 20.1% compared to the 2023 holiday. The report also details a 43.5% increase in the number of tourists traveling Argentina compared to the same weekend in 2023. As for the Fuegian province, it had an average stay higher than the rest of the country, 73% hotel occupancy, and an estimated daily spending of $317,000 per visitor. Salta, San Miguel de Tucumán, San Salvador de Jujuy, and Corrientes also stood out among the most chosen destinations. More than 13 million tourists and $2,971,578 million spent In 2025, there were eight long weekends. However, this year the trend reversed in most provinces, partly because the extra-long November weekend was four days,' explained the union entity. Destinations with the most movement Buenos Aires: received 107,000 national and international visitors, who left an estimated economic impact of $27,000 million. Average hotel occupancy reached 76% and positioned itself as the second-best break of 2025, behind the November long weekend, which reached 85%. Mar del Plata: with a combo of beach, gastronomy, and an important cultural lineup, reservations started around 55% and ended with an occupancy above 60%, which increased due to the arrival of spontaneous visitors. Córdoba: the 'XL weekend' arrived with an intense and diverse agenda throughout the province, combining active tourism, nature, culture, faith, and heritage. Puerto Iguazú: once again, it was the star destination of Misiones. It had the presence of national and foreign tourists, attracted by the good weather, quality of services, and renewed accesses that facilitated arrival to the National Park. Mendoza: with an average daily spending that hovered around $90,000 per tourist, the province had a significant tourist movement, but quieter than in November (boosted by massive events and the arrival of visitors attracted by its nature, wine, and culture offering). Ushuaia: The capital of Tierra del Fuego consolidated itself as a destination for trail running in extreme natural environments. CAME points out that the long holidays of the last two months of the year again show their relevance as 'early dynamizers' of the summer season. Comparison between the holidays of December 8, 2022, 2023, and 2025. 'Historically, the December holiday was stronger than the November long weekend.'