Economy Events Country 2025-11-06T22:30:41+00:00

Toyota Hilux Leads Argentine Market in October 2025

Toyota Hilux topped the Argentine market in October 2025, maintaining stable prices and strengthening its position with reliability and versatility. Analysis of sales and model features.


Toyota Hilux Leads Argentine Market in October 2025

According to the latest report from the Argentine Automobile Dealers Association (ACARA), the Toyota Hilux was the most registered vehicle on the market in October, with 2,523 units, surpassing the Toyota Yaris (2,252) and the Peugeot 208 (2,232). Without losing its essence as a work vehicle, it also managed to position itself as an option for family or recreational use. How much does a Toyota Hilux cost in November 2025? The official prices remained unchanged from October. In a context where most new models readjusted their values, the Toyota Hilux became the exception in the Argentine market. Furthermore, its reputation is backed by two consecutive decades as one of the country's most registered pickups, by both individual customers and companies. The interior of the Toyota Hilux, produced at the Zárate plant in Buenos Aires province. In terms of comfort and technology, the Hilux has evolved to incorporate advanced connectivity, updated multimedia systems, and higher-quality interior materials. This way, the first ten months of the year add up to 552,484 units, equivalent to a 55.1% growth compared to the same period last year. Toyota Hilux: technical specifications and engine According to information obtained by Agencia Noticias Argentinas, in the mechanical aspect, the Hilux range offers 2.4 and 2.8-liter turbo-diesel engines, with power ranging from 150 to 224 horsepower, depending on the version. Unlike other mid-size pickups that registered increases of between 3% and 5%, the model manufactured in Zárate maintained the same prices it had set in October. Toyota's decision caught the attention of the sector, especially since it is one of the country's best-selling trucks. These are the updated values for the entire Toyota Hilux range in Argentina: (list of models and prices). The top-spec trims include the Toyota Safety Sense package, with adaptive cruise control, automatic emergency braking, and lane departure alert. With a historically high share among sales leaders, the Hilux again demonstrated why it maintains its dominant position in the segment: reliability, robustness, and a commercial policy that, at least this month, gave buyers a break. A benchmark made in Argentina The Toyota Hilux is produced at the Zárate plant in Buenos Aires province and is exported throughout the region. In the annual accumulated, it remains among the leaders with 27,211 units registered, behind the Yaris (28,286) and the Fiat Cronos (27,866). Regarding the general market for new cars in Argentina, 51,982 vehicles were registered in October, a 7.6% decrease from September but a 16.9% increase from October 2024. Even in the most basic versions, they include seven airbags, stability control, traction control, and hill-start assist. That versatility explains much of its success both in the field and in the city. Safety is also a strong point. All can be combined with six-speed manual or automatic transmissions, and there are configurations with rear-wheel drive or 4x4 all-wheel drive. That local origin allows it to maintain high levels of availability and after-sales service that is difficult to match.