According to a report from Fintech Americas, a more collaborative future is expected in the financial sector. Last February, Banco Ciudad launched its own digital wallet, Buepp. In a growth scenario, the goal for 2025 is to triple the business, according to Enrici, a representative of the entity.
The fintech market in Argentina has significant development potential, especially in terms of financial inclusion and the digitization of money. Companies like Pomelo and Ripio, among others, are expanding their operations and services. For example, Pomelo was the second startup to receive funding in 2024, according to ARCAP.
With 383 fintechs operating in the country, continuous growth and consolidation of the digital financial ecosystem are observed. An increase in the integration of cryptocurrencies into everyday financial activities for both individuals and businesses across Latin America is projected.
In this context, companies like Mercado Pago and Ualá continue to expand their services and strengthen their presence in the region. Competition in the market is becoming more intense, with a focus on product innovation and strategic partnerships.
On the other hand, fintechs are addressing specific niches that are underserved by the traditional banking system, such as financial inclusion and the offering of consumer loans. A resurgence in the credit business is expected with economic stabilization and more secure business rules in the country.
With growing interest in international payments, transportation, and credit, a fintech market is projected to expand and continue growing in the coming years. Companies like Prex and Payway seek to enhance their services in the international arena.
In summary, the Argentine fintech ecosystem is in constant evolution and growth, driven by innovation, financial digitization, and market competition. With a focus on collaboration and inclusion, fintechs are expected to continue transforming the financial industry in the country and the region.
