Football coach Cristian "Ogro" Fabbiani, despite his limited experience in the sport, downplayed the situation by focusing on the commercial benefits of Ivan's presence, a young man known as Spreen in the social media world. For Fabbiani, Ivan's product sales economically support the team.
The inclusion of Spreen in the team is a clear example of how marketing and social media are increasingly influencing football, breaking the barrier between digital entertainment and professional sports. This is not the first time that Riestra has surprised with its call-ups, as in the Argentine Cup they allowed the debut of Mateo Apolonio, a player only 14 years old, who set a record for youth in Argentine football.
Deportivo Riestra's strategy, which combines young promises and digital stars, has generated new interest in the team and has placed them in eleventh place in the Professional League with 30 points. Spreen's debut symbolizes a new era in Argentine sports, where the impact of digital platforms plays a key role.
Spreen, a 24-year-old popular on platforms like YouTube and Twitch, was signed by Deportivo Riestra despite not having a football career. His incorporation responds to a marketing strategy driven by Speed, the team's sponsor, aiming to attract a young audience to the Argentine Professional League.
This content creator, famous for his video game streams, has amassed millions of followers and has reached a prominent position among Spanish-speaking content creators. Although his participation in the match against Vélez was brief, it marks a milestone in the integration between the streaming world and football, demonstrating that entertainment is not limited to the screen.
Since his beginnings in 2012, Spreen has achieved great success, being one of the most influential Spanish-speaking streamers. His arrival at Deportivo Riestra generated both expectations and criticism within the football community.
