In Argentina, football matches and national team games topped the search engine's most sought-after events list in 2025. According to Google's annual 'Year in Search' report, sport was one of the main drivers of interest for the country's users. Among global competitions, the national team's performance, and the rise of new sporting figures, Noticias Argentinas agency reports that sports-related queries occupied the top spots in the rankings. Specifically, the Club World Cup was the most searched sports term of the year and the event with the highest growth on the platform, driven by the participation of Boca Juniors and River Plate, as well as the final between Chelsea and PSG. Also highlighted were the U-20 World Cup, where Argentina was a finalist, and the 2026 World Cup qualifiers, which maintained high attention throughout the calendar. On an individual level, Franco Colapinto solidified himself as the most searched Argentine celebrity of the year, surpassing artists and politicians, while Ander Herrera appeared among the most searched personalities following his move to Boca Juniors.
