Just a year ago, the streamer Spreen made his debut in the First Division of Argentine football wearing the Deportivo Riestra jersey. The institution of the Professional League recalled the surprising event that shook local and international football: it was the first time in history that a content creator, without experience in youth divisions, played an official match with a First Division team. In its social media post, Riestra shared four photos of the match against Vélez Sarsfield, where you can see the streamer during the protocol greeting and on the field during the 30 seconds he was on the pitch. A brief moment, but enough to generate a true media and marketing revolution in Argentine football.
