According to reports, Google announced the launch of Gemini with personalization, a new experimental feature that will allow artificial intelligence to use users' search history to provide more accurate and tailored responses to their interests. The company emphasized that this update does not mean Google stores new information, but will use existing data to personalize responses within the user's environment.
Among the main security measures implemented are prior notice and consent, transparency about data sources, and complete user control. Gemini will request authorization before connecting to the search history or any other application, indicate what information it based its responses on for each query, and allow users to delete or edit the data used at any time from the settings.
The new personalization feature is already available to Gemini and Gemini Advanced subscribers on the web and mobile devices. It will be gradually rolled out in more than 40 languages and in most countries around the world, as indicated by the company. For now, users of the free version of Gemini will not have access to this feature, although Google hinted that it could be expanded in the future.
Google plans to continue developing Gemini so that AI can anticipate user needs and provide real-time assistance. The personalization feature will require user consent and can be turned off at any time, allowing Gemini to suggest audiovisual content, remember image locations, and organize information based on user interests.
Initially, the feature will be activated using search history, and in the coming months, Google plans to extend the personalization capability to other services such as YouTube and Google Photos. The company is working on new integrations with other applications within its ecosystem with the goal of making Gemini an increasingly intuitive and efficient assistant. Once enabled, the AI will be able to access search history and use it to improve its responses in future queries.
Google assured that the feature will have multiple levels of security and data control, providing users with more control over their information.
