The famous football player Lionel Messi was involved in a deepfake created by a trading company. This used an interview of the footballer to promote a possible pyramid scheme, an activity that has been generating controversy in the country in recent weeks.
In recent days, a video has begun circulating on social media, especially on Instagram, in which Messi promotes a company that promises high returns in exchange for a minimal investment. The video emphasizes that it is a safe investment that has benefited thousands of people, claiming that with a relatively low amount of money, significant profits could be earned in a short time without the need for specialized knowledge.
Journalist Maximiliano Firtman revealed that an acquaintance of his came across the story where Messi promoted the platform, which triggered the dissemination of news about this deepfake. According to fraud experts, the use of Messi's image in misleading advertisements is not new, as the footballer has been the subject of multiple similar cases in the past.
The dissemination of this video could lead hundreds of people to fall into the trap of a Ponzi scheme, which often results in a pyramid scam. This type of fraudulent activity has raised concerns in society and has alerted authorities about the importance of identifying and reporting such deceptive practices.
