This year's Mother's Day had an average ticket per purchase of $47,272. Peripheral equipment, accessories, and cell phones were the products with the greatest reduction, decreasing by 15.6% compared to the previous year, with an average ticket of $41,347. The cosmetics and perfume sector also showed a decrease of 2.3%, with an average ticket of $27,397.
On the other hand, sales of household appliances, home goods, and audio and video equipment grew by 12.1% compared to last year, with an average ticket of $25,059, the lowest among the surveyed sectors. Bookstores recorded an improvement of 10.3%, with an average purchase ticket of $31,345, and clothing experienced an increase of 6.3%, with a ticket of $36,416.
Despite good promotions and last-minute purchases, retail sales for Mother's Day fell by 0.9% compared to the previous year, according to the Argentine Confederation of Medium Enterprises (CAME). The average sales ticket was $33,819, reflecting a preference for more affordable gifts, such as books and reasonably priced clothing.
CAME indicated that this decrease in consumption during the holiday reflects the impact of lower purchasing power among families. Despite this, 7 out of 10 businesses reported that results were equal to or better than expected. The sectors varied in performance, influenced by financing options and product prices.
They highlighted that the household appliance sector had a positive balance thanks to financing offers, while six out of ten shops offered promotions on the date. The strongest sales were recorded between Friday and Saturday, with three sectors increasing and three declining.
Specifically, sales of footwear and leather goods fell by 0.6% compared to the previous Mother's Day.
