The flagship grape of Argentina's wine production, Malbec, accounted for 62% of bottled wines exported in 2024, and 59% of the total in volume. Regarding markets, the United States is its main destination, followed by the United Kingdom, Brazil, Canada, and Mexico. Malbec is present in 18 of the 20 Argentine provinces with vineyards, covering 23.5% of the total vineyards in the country.
In a decade, the area planted with Malbec has grown by 19.2%, reaching 47,064 hectares in 2024. In the same vein, the Malbec grape accounted for 21% of the total production intended for winemaking last year, compared to 15% a decade ago. In the domestic market, Malbec wine sales increased by 44.9% in the last decade, with Malbec responsible for 55% of the varietals sold in 2024.
Argentinian Malbec has unique characteristics due to differences in climate, soil, plant genetics, and winemaking methods compared to its place of origin. A detailed analysis of this market was conducted by the Argentine Wine Observatory, coinciding with the celebration of World Malbec Day this week.
Regarding bulk wine exports, Malbec plays a crucial role. It accounted for 84% of the value and 77% of the volume of all bulk wine exported by Argentina in 2024. The United Kingdom is the main market for bulk Malbec, followed by the United States, Germany, France, and Australia in the top 5 export destinations.
