Balneario 12 in Punta Mogotes is celebrating its 40th anniversary. Its owner, businessman Augusto Digiovanni, made an announcement directed specifically at his customers: he stated that the idea for the anniversary celebration is that “the gift will be for the people” and announced that the goal is to maintain the same 2026 prices in 2027. In a dialogue with the Argentine News Agency, Digiovanni highlighted the complex's history and emphasized that the project for the upcoming summer season aims to consolidate a policy of predictable rates in a context of strong price dispersion in the tourism sector. “The 40 years of Balneario 12, the gift will be for the people. I dare to say that in 2027 we will be in a position to maintain the 2026 prices, which were almost the same as in 2025,” he affirmed. “To sustain the public that has accompanied us for years.” The same prices in 2027. The businessman pointed out that the decision aims to care for the complex's historical clientele and reinforce the long-term relationship with those who choose Punta Mogotes season after season. As he explained, the business strategy seeks to prioritize the loyalty of the public over opportunistic increases associated with demand peaks. “There are families that have been coming for decades and have grown up with the balneario. Our commitment is that they can continue to do so,” stated Digiovanni. An anniversary focused on predictability and services. Throughout its four decades, Balneario 12 has consolidated itself as one of the emblematic establishments of the Punta Mogotes complex, with a profile oriented towards services, infrastructure, and recreational activities. In this context, the announcement of “sustained” prices appears as a differentiating signal within a season marked by more selective consumption and adjusted spending decisions. Digiovanni announced that, in addition to the tariff policy, the anniversary will be accompanied by improvements in services and special proposals for visitors throughout the year.
