With a challenging tone, Digiovanni made his position clear and expressed his confidence in the tourist potential of the Argentine coast for the 2025 season. In his speech, he highlighted that the Argentine Atlantic coast has options for all budgets, with services for the whole family and an extended season. Finally, the owner of Balneario 12 concluded his message with a clear call to choose Argentina this summer. In his message, he emphasized 'Argentina First', stressing that the Argentine destination is superior in terms of infrastructure and services for tourists. In the video, Digiovanni compared Brazil's infrastructure with Argentina's, questioning those who highlight the lower prices in the neighboring country. Summer 2026 is approaching, and comparisons have begun about what is cheaper, what is more expensive, and where it is better to go, something that was amplified last year when Augusto Digiovanni, owner of the traditional Balneario 12 in Mar del Plata, strongly targeted Brazil. This time, during an interview on a news channel, the owner of the football parador in Punta Mogotes said he had another message for Brazil, and it was tough, recalling the insecurity that currently exists in Rio de Janeiro. 'I have more things to say to the Brazilians…', Digiovanni stated, before adding: 'Those who go to Rio (de Janeiro) should wear a bulletproof vest', in a clear reference to the insecurity in that city. The viral video against Brazil The owner of the traditional Balneario 12 in Punta Mogotes, Augusto Digiovanni, showed annoyance with the comparisons between the prices of Argentina and Brazil for the summer of 2025. In a video that quickly went viral last Sunday, December 8, Digiovanni defended the quality of the services and infrastructure that Mar del Plata offers, highlighting the advantages of staying in the country. The businessman highlighted that, unlike Brazil, the Argentine Atlantic coast offers quality services and all the comforts that tourists need to enjoy a family vacation. Additionally, Digiovanni referred to a circulating video about Brazil, which mentioned an '8,000-peso menu' with a feijoada in the middle of the heat. In response, he invited tourists to enjoy 'polenta on the beach' in Mar del Plata, highlighting that the local beaches offer accessible and pleasant options. 'This season we are going to break it', he assured, inviting those considering Brazil to stay in that country. 'Without a bathroom, without a hospital, without infrastructure', he expressed, addressing those who criticize the costs in Mar del Plata. 'Are they happy that it is cheaper?'
