An image that seeks to mark the beginning of a new chapter in the footballer's career and, at the same time, excite the fans. With this presentation, Racing de Córdoba made it clear that the arrival of Ricardo Centurión is not just another signing. Buenos Aires, January 14 (NA) – Racing de Córdoba officially presented Ricardo Centurión as the star reinforcement of this transfer market. The announcement was made through a video loaded with identity, music, and nods to the footballer's career, which quickly generated a reaction among fans. The confirmation came with a forceful message from the institution's official account: “Welcome Ricardo Centurión to the Academy!”. The production mixes current images of Centurión with archival material from different stages of his career, creating an audiovisual narrative that connects the footballer's past and present. In the current shots, he is seen walking on the Racing de Córdoba stadium field, first in casual clothes, wearing a black t-shirt and shorts, in a scene that conveys closeness and naturalness. In this way, Racing de Córdoba not only communicated the signing but decided to do so with a staging that reflected both the player's profile and the club's intention to make a strong bet on building the squad for the season. The presentation video stood out for its dynamic and modern style. The camera focuses on Centurión looking straight ahead, with the Racing de Córdoba jersey on, while the text “WELCOME RICARDO CENTURIÓN” is superimposed along with the club's crest. This rhythm is mixed with audio of football commentators shouting phrases like “Shoot it, shoot it!”, “Goalazo!”, and euphorically repeating the surname “Centurión,” creating an atmosphere charged with emotion and nostalgia. The closing of the audiovisual material is direct and symbolic. Next, the focus shifts to close-ups of the player already dressed in the club's official jersey, sky-blue and white vertical stripes, the Lyon brand, symbol of his new professional stage. The video alternates these clips with iconic moments of his career at other Argentine football clubs. This is a strong bet, both from a sporting and a communicational point of view, which positions the club in the spotlight and renews expectations for the season. Images appear of his time at Boca Juniors, Racing Club, Vélez Sarsfield, and other institutions, with special emphasis on his goals and on one of the most recognizable hallmarks of his career: the classic “little dance” in the celebrations, the wachiturro step that he repeated in several celebrations and that became a personal brand. The musical choice also plays a central role in the narrative of the announcement. In the background, the cumbia “Siento el calor” by Néstor en Bloque sounds, which accompanies the entire video and reinforces the festive atmosphere. The editing is fast, with “glitch” type visual effects, neon color filters, and dizzying transitions that give it energy and visual appeal.
