Talleres de Córdoba has been awarded the Grand Gold Mercury Prize, the highest distinction granted by the Argentine Association of Marketing (AAM), as the best marketing case in the country in the Sports Industry category. This recognition was for its model of sports management, institutional affairs, and brand development with national and international reach. The club from the Chateau Carreras neighborhood outshone all other winners in the Non-Profit Institutions and Entities category. The Gold Mercury Prize is awarded to the best-case scenario among all category winners. In this edition, the Córdoba team presented its Comprehensive Reconstruction Plan 2015–2025, framed within a transformation process that began in 2014 with the restoration of institutional normalcy. This allowed the club to move from a critical situation to solidifying itself as a model of professional, sustainable management with a social purpose. The jury highlighted the club's ability to integrate marketing, management, sports, community, and purpose, achieving sustained results such as membership growth, income diversification, brand positioning, and the strengthening of its social role. With over 70,000 members, eleven consecutive years of surplus, and a professional staff of more than 500 collaborators, 'La T' is consolidating as a benchmark case for Argentine football and the sports industry.
