The president of Estudiantes, Juan Sebastián Verón, participated in a Netflix ad in which he was compared to Thomas Shelby, the protagonist of the company's new film 'Peaky Blinders: The Immortal Man'. According to the Argentine News Agency, in the spot it is joked that 'he is the only one who stands up to the mafia', that his eldest son 'is following in his footsteps', and he is even called English, only to later clarify that they were commenting on the aforementioned character. Being one of the platform's most successful series, the British gangsters who make up the Peaky Blinders gang will return to Netflix four years after the broadcast of its sixth and final season, with a film that will be released on March 6, starring actor Cillian Murphy. Juan Sebastián Verón in a Netflix ad. Argentine News Agency/Social media @CheNetflix. 'He stands up to the mafia' is the spicy phrase with which Netflix decided to make a comparison, with a humorous tone, between the character Thomas Shelby and the top executive of Estudiantes. In the ad, Juan Sebastián Verón is seen walking in a restaurant, dressed in a tuxedo, vest, and beret, as he has been shown on occasion, and he walks past a group of people who comment on him. 'Look at that style, I'm going to start wearing a beret', 'he was exiled for six months and today he is the only one who stands up to the mafia' are phrases that make the former footballist smile, until another participant in the video mentions that 'this Englishman is all smoke'. Faced with the negative reaction of the president of 'Pincha', the same character who had called him English clarifies that they were talking about Tommy Shelby and Peaky Blinders, to which Verón joins the conversation and closes the spot by saying that 'whoever says that Tommy Shelby is a myth is a fool', to give way to some images from the trailer of the feature film. Thus, the entertainment company found an original way to promote its new film, which went viral on social media and generated people's comments, speculating whether the participation of the former Argentina national team player is related to his current conflict with the Argentine Football Association (AFA). In addition, as if the video were not suggestive enough, the X post from @CheNetflix, the company's official Netflix account in the country, adds the phrase 'this movie deserves a red carpet', alluding to the tribute that Estudiantes refused to make in honor of Rosario Central in the eighth-finals of the 2025 Clausura Tournament, after the controversial consecration of the Rosario team as 'League Champion', which ended with Verón sanctioned by the AFA.
