The Argentine Football Association (AFA), represented by its Commercial Director Leandro Petersen and the coach of the Under-20 and Under-17 teams, Diego Placente, presented the well-known Lay's potato chip brand as the new sponsor for the national teams. At an event held at the Lionel Andrés Messi training facility in Ezeiza, with the presence of Argentine News Agency, the AFA announced a new sponsor for the national teams, primarily for the senior team, which will next June compete in the World Cup in the United States, Mexico, and Canada. On behalf of the Argentine football regulator, Commercial Director Leandro Petersen stated: "In the process of the AFA brand's global expansion, it is important to continue incorporating leading international companies like Lay's, a brand that shares our vision for growth worldwide." Both highlighted the importance of these agreements to "generate infrastructure, travel, and compete on equal terms wherever they may be." The general manager of the food company emphasized that "this alliance marks a milestone for us and reinforces our commitment to one of the great passions, which is football. We are a solid brand with a very important international positioning, and in that sense, adding a brand like this is very positive." From AFA, Commercial Director Leandro Petersen and coach Diego Placente were also present. Additionally, from the national teams, coach Diego Placente and a player from the senior women's team, Aldana Cometti, were in attendance. This is the first step within a long-term strategic plan designed to get closer and offer unique experiences to all fans. "For over 25 years, we have accompanied fans at every gathering, celebration, and shared moment. We remain committed to offering the highest quality products and being present in those spaces of genuine connection."
