Senator Patricia Bullrich celebrated the approval of the labor reform in the Senate with a high-quality 44-second video set to Madonna's Vogue. The footage shows the head of the ruling bloc walking through the congressional halls and taking her seat in a red suit with the slogan: 'We don't work with excuses. If you want a great Argentina, follow us.' Although her inner circle insists the video has nothing to do with a 2027 presidential campaign and is only a 'new way of communicating' after moving from the Ministry of Security to the Senate, political observers saw it as an inevitable move: Bullrich is seeking to position herself with her own agenda. The name of the former presidential candidate is already being mentioned in conversations about the 2027 Buenos Aires elections and even national ambitions, though her associates insist on distancing her from that race for now. The video was conceived by her communications team, which sought to give her image a 'new imprint,' moving away from the exclusively severe tone of her security management. Bullrich saw the finished material on Thursday morning and immediately approved its publication. It quickly went viral, garnering both aesthetic praise and criticism over resource use. 'We work with results.'
