Buenos Aires, March 10 (NA) – 'MasterChef Celebrity' saved the screen of Telefe thanks to its ratings this Tuesday, which allowed 'Gran Hermano Generación Dorada' to start with a high floor to thus improve the bad numbers it had been dragging. The cooking reality show quickly repositioned itself among the most watched of the day and also generated a drag effect on the channel's programming. That impulse directly benefited 'Gran Hermano', which had been registering lower numbers in the latest sessions. With the start of MasterChef as a prelude, the program managed to recover its audience and reached peaks above 14 rating points. The MasterChef final was one of the most anticipated moves on the television grid, in a context in which the competition for ratings has become more intense and where reality shows continue to be one of the strongest bets of open TV.
