The highly anticipated premiere of 'Big Brother: Golden Generation', hosted by Santiago del Moro, did not disappoint Telefe's executives and helped the channel recover from its freefall in ratings. According to the Argentine News Agency, the opening gala, which introduced the first batch of contestants, was watched by over 1.4 million viewers (according to the new metrics released by Kantar Ibope Media), demonstrating that, despite being a high-production format, the traditional audience remains responsive. The premiere's numbers: a minute-by-minute breakdown. The channel's night began with a strong lead-in from its pre-show. Participant names like 'Emanuel' (a former player returning for revenge), 'Carmiña' (a Paraguayan host), 'Divina Gloria', and the sister of 'Julieta Poggio' dominated the Trending Topics on X (formerly Twitter) all night, reaffirming the format's appeal to younger audiences who follow the show on YouTube, Twitch, and TikTok. The final lineup of 'housemates' will only be completed on Tuesday night, when the second group of competitors crosses the revamped Red Door. BUENOS AIRES, Feb 24 (NA) -- After what seemed to be the worst summer ratings in two decades, Argentine open television breathed a sigh of relief on Monday. Meanwhile, América's signal scored 2.5 points with BTV, while on El Nueve, 'Bienvenidos a ganar' with Hernán Drago fluctuated between 1.8 and 2 points. The multiplatform impact. Beyond the traditional screen, the true measure of 'Big Brother's' initial success was felt on social media. The primetime slot warmed up with the surprising elimination of Andy Chango from 'Masterchef Celebrity', a show hosted by Wanda Nara that handed over the airtime to BB with a solid foundation of 19 points. From 22:30, Santiago del Moro took the reins and kicked off the anniversary season. The start: The reality show began with 17.7 points during the special opening that paid tribute to the 25th anniversary of the format in the country. The surprise: Curiously, the rating dipped slightly (to 16.8) when the historic actress Andrea del Boca, the first contestant of the night, made her surprising entrance. The peak and the close: As the most eye-catching profiles (celebrities, influencers, and complete unknowns) entered, the show's maximum rating climbed to 17.8 points. After midnight, the presentation gala ended its final segment with 12.1 points. The competition, nullified. The frenzy to spy on the first minutes of cohabitation in the country's most famous house almost completely absorbed the primetime audience, leaving competing channels with marginal figures. On El Trece, the movie 'Dungeons & Dragons: Honor Among Thieves' had to settle for a mere 2.6 points.
