The dress, made of natural silk, stands out for its sky-blue tone and a deep V-neck with thin straps, providing an elegant and contemporary aesthetic. The focal point of the design was the wide skirt, adorned with 300 hand-embroidered petals that form three-dimensional flowers in a vibrant orange. Buenos Aires, January 25 (NA) -- Juana Viale once again put new Argentine design talents in the spotlight and presented her third outfit of the Mar del Plata season. As confirmed by the Argentine News Agency, the dress selected for the program was created by a young designer from Córdoba, winner of a competition organized with StoryLab. The choice of this look is part of an initiative that Viale develops during the summer, with the aim of giving visibility to emerging designers through the eltrece channel. Juana chose a piece that dialogues with the coastal landscape. The outfit is completed by a prominent train, which reinforces the scenic character of the ensemble. The styling was accompanied by a sleek 'wet effect' hairstyle and a warm-toned makeup, in harmony with the embroidered details of the dress. The project, carried out in collaboration with StoryLab, seeks to support new voices in national fashion and provide them with a massive platform to showcase their designs and enhance their projection within the industry.
Juana Viale Showcases Emerging Argentine Designer on TV
As part of her summer initiative, actress Juana Viale showcased a dress by a young Argentine designer on the eltrece channel. This project aims to give emerging fashion talents a platform to be seen by a wide audience and strengthen their position in the industry.