During this stage of the competition, one participant must leave, which typically generates the highest audience peaks of the week. However, Telefe moved the elimination gala from last Wednesday to this past Monday, when Momi Giardina left the show, and there will also be no live show this Wednesday, December 31st. Why is there no live MasterChef Celebrity this Wednesday? The ratings leader chose to protect its flagship product from the natural drop in viewership that occurs during New Year's Eve dinner, thus preventing one of its most important nights from suffering the impact of low ratings. In the face of family gatherings and celebrations, the consumption of open television plummets every December 31st. Buenos Aires, December 31 (NA) – Telefe surprises its viewers and MasterChef Celebrity fans once again with new changes to its programming. According to the Argentine News Agency, Wednesdays are the heart of the cooking reality show, as it is usually the day of the Elimination Gala. For the authorities at Telefe, airing a new gala would represent a 'waste' of metrics in a program that averages two-digit numbers. Instead, the channel will air a special music program, as it did on Christmas Eve.
Telefe Cancels Live MasterChef Celebrity for New Year's
The Argentine channel Telefe has moved the MasterChef Celebrity elimination gala from December 31st to Monday to avoid a ratings drop during New Year's celebrations. A special music program will air instead of the live show.