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Oscar Mediavilla on Music, Contracts, and the L-Gante Phenomenon

Argentine musician Oscar Mediavilla shared his opinion on the modern music business, giving advice to emerging artists and commenting on the L-Gante phenomenon. He noted that the industry has changed due to large sums of money and emphasized the importance of reading contracts and choosing the right team.


Oscar Mediavilla on Music, Contracts, and the L-Gante Phenomenon

Oscar Mediavilla was at the center of the debate when speaking about the relationship between artists and their representatives, and left strong definitions about the state of popular music, with special reference to L-Gante. According to what the Argentine News Agency learned through Intrusos, Mediavilla and his partner Patricia Sosa were consulted about recent conflicts between musicians and managers, in the context of complaints linked to abusive contracts. In response, Mediavilla stated that throughout his career, he has never gone through situations of that kind and recalled that he worked with different representatives without any issues. "In our era, these problems did not exist," he said, and explained that the current scenario is different due to the enormous amount of money that the music industry moves. "Now there is a lot of money circulating, full stadiums, huge tours. This generates other interests," he analyzed. When asked for advice he would give to emerging artists, Mediavilla was blunt: he recommended reading the fine print of contracts and surrounding oneself with people with a proven track record. "Cheaters are visible from a mile away," he affirmed. However, the most commented moment of the interview came when he was asked about the L-Gante phenomenon. There, he assured that he does not consume that type of music and slipped a phrase that generated noise: "I am from the era of singers. There are people who sing and there are others who do not." Although he clarified that he does not listen to his music, he made it clear that he does not consider him a singer in the traditional sense. In this framework, it was pointed out that the industry has changed its rules: before, vocal techniques and academic training were evaluated, while today charisma, connection with the public, and the ability to generate identification weigh more. "Music has been democratized," they pointed out, explaining that currently record companies look for talents directly on social networks, following the public's demand.