Every December 6th is celebrated in Argentina as Radio and Television Producer's Day, in honor of the birth of Paloma Efron, world-renowned by her pseudonym "Blackie". After winning a radio contest in 1934, she perfected herself for seven years in the United States, where she studied Anthropology at Columbia University and befriended jazz figures such as Louis Armstrong and Ella Fitzgerald. Upon her return to Buenos Aires, she adopted the pseudonym "Blackie" (little black one) and began a legendary career in radio with cycles like "The history of jazz" and "Right of reply" (the first political program on Radio Argentina). The date commemorates the life and legacy of a figure who was a pioneer in the production and hosting of mass media in the country. According to the Argentine News Agency, Blackie (1912-1977) was a journalist, jazz singer, and host who marked a before and after in Argentine radio broadcasting and television. Born into a Jewish family in Entre Ríos, Blackie abandoned her chemistry studies to dedicate herself to her passion for music. On Radio Splendid, she hosted programs such as "The woman" and "Late, late afternoon". Legacy in Production Blackie stood out not only as a figure in front of the microphone but also as one of the country's first full producers. She was key in the development of: Iconic Programs: She produced cycles as diverse as "Odol pregunta" and "Titanes en el ring". Career Impulsor: She boosted the debut and trajectory of figures like Tato Bores, Nélida Lobato, and film director María Herminia Avellaneda. Television: She was the dean of live journalists, even directing Channel 7 alongside Cecilio Madanes. Her date of birth, December 6, 1912, was established in her honor as the Day of the Argentine radio and television producer.
