The innovative Formula 1® Exhibition will open its doors on March 22, 2025, in Tecnópolis, Buenos Aires, and will continue to other cities in South America starting in 2025. The exhibition includes Formula 1® cars from different eras, unique objects, and unprecedented audiovisual content, with exclusive contributions from legendary teams, iconic figures, and prominent South American drivers.
Emily Prazer, Chief Commercial Officer of Formula 1®, stated: “As we celebrate the 75th anniversary of Formula 1, recognizing its history and legacy is more meaningful than ever. This event, alongside our diversified strategy, reinforces our position as the fastest growing and most internationally projected Argentine entertainment producer.”
“It is a true privilege to be the promoters of Formula 1 The Exhibition in South America,” expressed Sebastián Bulgheroni, Global Chief Commercial Officer of Fenix Entertainment. “Since the first stop in Madrid, the exhibition has successfully told the story of Formula 1 and that is why we are thrilled about its South American debut in Buenos Aires.”
The Formula 1® Exhibition will take visitors through a unique narrative journey in six specially designed rooms, covering more than 3,000 m² and featuring collaboration from award-winning curators, artists, and filmmakers. Jonathan Linden, Co-CEO of Round Room Live and Producer of the Exhibition, added: “Buenos Aires, with its rich history in Formula 1, is the ideal place for this South American debut.”
The exhibition will be open for a limited time, until June 1, 2025. Fans will experience an unparalleled racing experience in the state-of-the-art F1® Simulator The Quick Lap. Visitors will also have access to a thrilling exhibition featuring the remains of the HAAS car, along with a new multi-screen video installation showcasing exclusive interviews and never-before-seen footage of the accident.
In recent years, Formula 1® has positioned itself as one of the fastest-growing sports globally, captivating millions of fans on every continent. The exhibition will feature spaces such as the Design Lab, allowing visitors to delve into the heart of a Formula 1® factory to learn how teams design and manufacture the cars each season.
