Amidst a decline in consumption, Xurama, the historic footwear and apparel brand of Marixa Balli, has closed its stores in the Flores neighborhood after nearly two decades of activity. The businesswoman and current star of MasterChef Celebrity shared her pain on the LAM show, where she gave a stark diagnosis of the retail situation. Although she prefers to keep it a secret until she finishes liquidating the remaining stock in a smaller, temporary location, she announced she is exploring opportunities in the home and decoration sector. "Today they tell you one thing, tomorrow another," she said.
