Buenos Aires, January 24 (NA) – The Argentine Beef Promotion Institute (IPCVA) will participate alongside exporting companies in the most important fair in the Arab world. As part of the market diversification strategy, Argentine Beef will once again participate in Gulfood, one of the most important food fairs in Muslim countries, which will take place from January 26 to 30 in Dubai. According to the Argentine News Agency, this is one of four international fairs in which the Institute will participate throughout the year. These are events in which similar entities from all producing countries also participate, such as INAC of Uruguay, ABIEC of Brazil, MLA of Australia, the US Meat Export Federation, the AHDB of the United Kingdom, or Bord Bia of Ireland. "It is a very important fair for us, not only because of the country where it is held, but because it is a region of the world that is consolidating year by year and allows us to diversify the destinations for Argentine beef," said Georges Breitschmitt, president of IPCVA. He explained that it is a market that "requires a religious rite, halal, and Argentina is prepared and ready to offer our most emblematic product." "The halal market is intensifying permanently due to the number of consumers who practice the Islamic religion and who are scattered in different countries of the world. And not only in this region: there are Muslims in Europe, in the United States, and in the major Asian countries," assured Mario Ravettino, vice president of IPCVA. In addition, the Gulfood fair receives visitors, clients, and exhibitors from Southeast Asia, which is the great destination, the great objective of meat-exporting countries. Gulfood 2026 Consolidating an explosive growth and leadership as the most important fair in the region, this year Gulfood will be held simultaneously in two huge venues in the city: the Dubai World Trade Centre and the Dubai Exhibition Centre. The meat sector will be exhibited on an unprecedented scale, bringing together the main exporters, producers, and processors from all over the world. According to exporters, as the European market is mature, the American market is in full development, and China is fully developed, the pending tasks for Argentine beef are the rest of Southeast Asia and the Arab market. The companies accompanying the IPCVA are Offal Exp, Frimsa, Industrias Frigoríficas Sur, Frigorífico Rioplatense, Grupo Lequio, Frigorífico Bermejo, Azul Natutal Beef, Bustos Beltran, and Argall.
