Amidst a context of restrained consumption, large supermarket chains have reinforced their loyalty programs with special 'gifts' for customers during their birthday month. According to the Argentine News Agency, companies like Jumbo, Coto, and Carrefour offer everything from free cakes to 40% discounts in selected categories to celebrate. What does each chain offer and how can you access the benefits? Jumbo: The chain gives away a free cake to birthday celebrants. This benefit is exclusive to Jumbo Prime members (whose monthly membership costs $5,500). The customer receives a voucher with a barcode, chooses the cake at the bakery, and at checkout, the total value of the product is deducted. Coto: For Comunidad cardholders, the supermarket sends an email with a 40% discount coupon with no cashback limit. This benefit is valid for a single purchase through Coto Digital and applies to key celebration categories: cakes and bakery, cheeses and cold cuts, snacks, and alcoholic and non-alcoholic beverages. Carrefour: The French chain offers a 25% discount coupon available in its mobile app. This benefit has a cashback limit of $10,000 and is activated from the Carrefour App to be used by presenting ID at the checkout line.
