The company assures that it has become the main "engine of Argentine digital culture", influencing the purchase decisions, fashion, and consumption of its users.
According to what Argentine News Agency learned, the data presented at the year-end event revealed the massiveness of the app:
- Views: More than 150 billion views are recorded per month.
- Content Creation: 65 million videos are created monthly in the country.
- Cultural Impact: 70% of users consider that the platform has a high impact on culture and society.
The explosion of advertisers and revenue
TikTok went from being an experimental platform to a strategic marketing channel, which was directly reflected in its economic numbers:
- Revenue Growth: Revenue generated in 2025 grew by 165% compared to the previous year.
- Advertiser Growth: The number of advertisers within the platform increased by 143%.
The sectors that invested the most were: Food & Drinks (250% growth), Retail (200%), and Finance (186%), demonstrating that brands have found a key partner in TikTok.
From inspiration to purchase
The platform's impact on daily life is significant.
Buenos Aires, November 28 (NA) -- The TikTok platform confirmed its consolidation as a strategic ecosystem in Argentina, closing 2025 with record view figures and explosive growth in the advertising industry.
The study highlights the power of influence of the content:
- Inspiration: 79% of users state that TikTok inspires them to try new things in their daily lives.
- Power of Purchase: 61% of Argentine users bought a product after seeing an ad, and 41% did so within the same week.
- SME Inclusion: The platform launched TikTok Ads Manager in Argentina, allowing any SME or entrepreneur to create, segment, and measure advertising campaigns without a minimum investment amount, making the ecosystem more inclusive.
