Juan Manuel 'Papón' Ricciarelli, CEO of Don by Havas, shared his reflections on market expectations before the elections in Argentina. He highlighted the positive influence of the political context on the economy and how there is an observed increase in activity and investment due to the novelty of this government in terms of consumer stimulation.
Ricciarelli mentioned the relevance of adapting to changes and generating effective narratives to remain relevant in the market. He pointed out that various opportunities and previously paused projects are now in motion, which has energized activity in several sectors, especially in services.
The CEO of Don by Havas emphasized that the decrease in inflation has simplified some operations and allowed for sustainable growth for the agency. Additionally, he shared his experience working with clients in Chile, Ecuador, and Mexico, highlighting the importance of creativity, strategy, and the value they bring to brands.
Regarding the outlook for the year, Ricciarelli expressed optimism about the economic growth projected by the Government and the possibility of an active year in terms of economic activity. He also emphasized the importance of service quality in exportation, beyond just price, and the long-term vertical integration of the business.
Finally, the CEO of Don by Havas mentioned the significance of technology, data, and creativity in the creative industry, highlighting the importance of understanding habits and customs to develop effective campaigns. He stressed the need to value talent and innovation in a constantly changing market and emphasized the potential for growth and development through strategic partnerships like the one made with Havas.
